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Lawyers, guns and money (no guns)

It’s always interesting to see which keywords have the highest average cost per click in Adwords. There are lots of lists for the USA, but Hallam Internet compiled data for the UK: And the 4 biggest categories on their list? Gambling Legal Services Insurance Debt With “online live roulette” being the Read more…

Has the G20 dealt a blow to SEO?

On Friday (19th July 2013), Finance ministers from 20 of the world’s largest economies have endorsed the first internationally co-ordinated attempt to roll back decades of ballooning tax avoidance by many of the biggest multinational corporations in the world. (From the Guardian) Obviously, there are certain companies in the crosshairs: Amazon, Vodaphone, Read more…

Ranking Organically? Should you also use PPC?

If you have high organic rankings, should you run ppc ads for the same keywords? Google (should you choose to believe them) have the answer: http://adwords.blogspot.co.uk/2013/07/new-research-shows-that-88-of-ad-clicks.html They did a study and “learned that 88% of site visitors driven by mobile search ads would not otherwise click on the business’s organic Read more…

PPC Trends 2013

RKG have published their 2nd quarter 2013 PPC marketing trends report. Two things stand out to me: (1) Adwords cost per click is up 10% year-on-year. (2) 33% of Adwords clicks now come from Product Listing Ads. (If you sell products, you’ve got to take advantage of these). You can Read more…

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