This week, Google announced a change to the way they rank ads. The very short version is: Our system for ordering ads on search results pages uses a calculation called Ad Rank. Previously, Ad Rank was calculated using your max CPC bid and your Quality Score. With this update, Ad Read more…
I was surprised when I saw the results of Adwords’ recent change to Quality Score reporting. In particular, I had a client who saw a lot of 3/10 quality scores (they’re very relevant, but they generate good profits) drop to 1/10… but with no drop off in traffic. What was Read more…
Ever seen the film “Jackie Brown”? There’s a scene where Samuel Jackson, with disappointment, asks Robert De Niro, “What happened to you, man? You used to be beautiful.” Sometimes that’s how I feel about Adwords. It used to be beautiful. Darwinian direct marketing. Business the way it should be. The Read more…