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Adwords Quality Score

Adwords Quality Score

Adwords New Ad Ranking Formula

This week, Google announced a change to the way they rank ads. The very short version is: Our system for ordering ads on search results pages uses a calculation called Ad Rank. Previously, Ad Rank was calculated using your max CPC bid and your Quality Score. With this update, Ad Read more…

By Steve Gibson, 7 years ago
Adwords Quality Score

Adwords’ Crazy Quality Score Reporting

I was surprised when I saw the results of Adwords’ recent change to Quality Score reporting. In particular, I had a client who saw a lot of 3/10 quality scores (they’re very relevant, but they generate good profits) drop to 1/10… but with no drop off in traffic. What was Read more…

By Steve Gibson, 8 years ago
Adwords Quality Score

I Miss Darwinian Direct Marketing

Ever seen the film “Jackie Brown”? There’s a scene where Samuel Jackson, with disappointment, asks Robert De Niro, “What happened to you, man? You used to be beautiful.” Sometimes that’s how I feel about Adwords. It used to be beautiful. Darwinian direct marketing. Business the way it should be. The Read more…

By Steve Gibson, 11 years ago
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