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7 ways to use facebook targeting

As we’ve been hearing in the news, Facebook allows advertisers to target prospects in some fairly “interesting” ways.

But Facebook targeting isn’t just for politicians and Russian troll farms, it’s great for businesses, too.

Here are 7 different ways you could use it …

#1: Your own customers and subscribers

Facebook lets you upload customer email lists. Or, if you have a newsletter, you can upload your newsletter subscriber list.

(Technically, you can upload any list of email addresses – but that’s another issue.) (more…)

My take on the Cambridge Analytica story

There’s a big controversy right now about Cambridge Analytica and how they influenced the US presidential election and the Brexit referendum. Some even claiming they “hijacked” or “stole” the result.

Me? I’m not buying it.

While it looks like they broke Facebook’s data rules,

(A)   Many of the things they’ve been accused of didn’t happen. They couldn’t have happened. They’re literally not possible within Facebook.

(B)   And everything else they’ve been accused of, you could do without breaking Facebook’s rules. All you need is a big enough budget, big enough data set, and smart enough marketers.

(C)   I’m not sure (more…)

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