This week, Google pubished an Adwords “best practices white paper” called “Keywords to the Wise”. You can get it here: http://adwords.blogspot.co.uk/2014/05/weve-got-you-covered-with-our-new-guide.html However, true to form, it’s full of lousy advice that’s far more likely to cost you money than increase … Continue reading
As I mentioned yesterday, on 22nd April 2014, Google is going to make a big announcement about “improvements” to Adwords. I took a stab at guessing what those changes will be. Today, as a bit of fun, I’m going to … Continue reading
On 22th April, Google is going to make a big announcement about changes to Adwords. You can read their post about it here: http://adwords.blogspot.co.uk/2014/04/next-tuesday-is-your-chance-to-step.html In the post, they offer 3 teasers… 1: It’s no longer about devices. 2: Context matters … Continue reading
Catalyst has just published a report documenting the average click rate for each organic position in Google. The ctrs range from 17.16% if you’re the #1 ranking site, down to 0.51% if your ranked 10th. They’ve even broken down the … Continue reading
Recently, there’s been a debate going on in the PPC world over whether you should pay attention to quality score. I suspect this has, in part, been triggered by Google making a mess of quality score reporting. Now we don’t … Continue reading
Over the last week, I’ve been thinking about how Google has changed fundamentally. If you go back a few years, the focus seemed to be to create great products with little downside for the user. Famously, they had “20% time” … Continue reading