The 18.59% bullet

Danish copywriter and split-tester, Michael Aagaard, shared a number of his web page split-testing case studies. You can see them here: http://unbounce.com/conversion-rate-optimization/small-changes-increasing-conversion-rates/ To me, the most interesting – in the sense of “bang for your buck” – was the first one. In this test, the only change was the text Read more…

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