Frequently Asked Questions

Here are the answers to some questions you may have:

Q1: How long have you been managing PPC accounts for?

A1: I’ve been doing it since 2006.

Q2: Are you Google certified?

A2: Yes, I’ve passed Google’s AdWords Exams. I scored 94/100 on my fundamentals exam, and 92/100 in the search advertising exam.

You can click here to see confirmation of this:

https://www.google.co.uk/partners/#i_profile;idtf=116341789464144419958;

Q3: How does your approach compare to that of other PPC managers?

A3: It is very different. My view – which is heresy in the industry – is that the most important thing in AdWords has nothing to do with AdWords. Instead, it’s about how much you earn from a visitor. Because, the more you earn, the more you can bid. And bidding more can get you 10-20 as much traffic.

I wrote a short book that explains this approach, and why you usually need to follow this approach if you want to increase your PPC profits by 500% or more. You can download it for free here.

Q4: I’m not sure who to hire to manage my PPC account, any advice?

A4: Funny you should ask (joke), I wrote an article called “5 Questions You Should Ask Before You Hire A PPC Manager.” If you follow that advice, you’ll avoid most of the quacks.

Any other questions?

Drop me a note, I’ll be happy to help.