Here are the answers to some questions you may have:
Q1: How long have you been managing PPC accounts for?
A1: I’ve been doing it since 2006.
Q2: Are you Google certified?
A2: Yes, I’ve passed Google’s AdWords Exams. I scored 94/100 on my fundamentals exam, and 92/100 in the search advertising exam.
You can click here to see confirmation of this:
Q3: How does your approach compare to that of other PPC managers?
A3: It is very different. My view – which is heresy in the industry – is that the most important thing in AdWords has nothing to do with AdWords. Instead, it’s about how much you earn from a visitor. Because, the more you earn, the more you can bid. And bidding more can get you 10-20 as much traffic.
I wrote a short book that explains this approach, and why you usually need to follow this approach if you want to increase your PPC profits by 500% or more. You can download it for free here.
Q4: I’m not sure who to hire to manage my PPC account, any advice?
A4: Funny you should ask (joke), I wrote an article called “5 Questions You Should Ask Before You Hire A PPC Manager.” If you follow that advice, you’ll avoid most of the quacks.
Any other questions?
Drop me a note, I’ll be happy to help.