I hate using Bingads. The Bing interface could be described as ‘dog do on a stick’… but at least they’re trying to get better.
The fact that some PPC people now like Bing ads more than Adwords, e.g.
http://searchengineland.com/goodbye-enhanced-campaigns-hello-bing-ads-164401
just tells you how much Google’s attitude stinks these days.
The step too far for many Adwords managers is the forced so-called ‘Upgrade’ to ‘Enhanced’ campaigns.
The #1 complaint I, and many others, have about this is that we now have to bid the same for tablet visitors as we do for the better-converting PC and laptop visitors.
We don’t even get the opportunity to say, “Stick your tablet searchers, I don’t want them” – you have to advertise on tablets if you want to advertise on Adwords.
This reeks. It’s Google wanting to get more money for their ad inventory than that inventory is actually worth… ‘Google first, screw the advertisers’…
So search advertisers are now in the unhappy position of finding Microsoft are our best friends… that’s not a good position to be in!
Steve
