Organic v Paid – why everyone’s asking the wrong question

Perhaps the dumbest question in internet marketing is, “Does anyone click on the Google ads?”

Now, if I were sarcastic, I might answer, “No, that’s why Google doesn’t make any money…”

Seriously, folks, it’s not hard to answer this question. After all, Google’s a publicly traded company, which means they report their profits.

For example, in 2015, Google’s revenue was roughly $75bn. Of that, $52bn came from ads on Google’s own websites.

So, let me ask you, (more…)

How to make millions with a terrible business

Imagine you have an unknown product, and your goal is to become the world leader within 4 years….

Even though you don’t have much money …

And your product really isn’t any better than your competitors’ …

And, on top of that, your product is twice as expensive as everyone else’s …

Do you think you could succeed?

The Pepsodent Story

In the early 1900s, the creator of Pepsodent was in exactly this position.

And, when he approached Claude Hopkins – the greatest ad man of the time – Hopkins thought the project was hopeless (more…)

Does Price Even Matter?

One of the things I’ve tested is price points.

My tests have indicated that price points of 7 and 9 tend to underperform price points of 5 and 0 – often by over 30%.

So, for example, £75 or £80 would usually be “good” prices compared to £77 and £79. (Good = more sales.)

However, there are experts in America who claim 9s are best.

The evidence they cite is a 2003 study by University of Chicago and MIT titled, “Effects of $9 Price Endings on Retail Sales: Evidence from Field Experiments”.

This experiment took four products priced $39, $49, $59, $79.

They tested what would happen if (more…)

What is growth hacking?

I just watched a webinar on “Growth Hacking”. I was curious to see how it’s different to marketing. It isn’t. (Other than ghastly jargon, like you need to “optimize on-boarding”, and the exhortation to make your pages “awesome”.) Either someone has knowingly re-branded time-proven marketing methods so they can own Read more…

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