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Which is your problem – Marketing or Capacity?

In 1984, a business guru wrote an interesting book. It was particularly interesting because the book was a novel rather than non-fiction. It’s called “The Goal” (by Eliyahu Goldratt).

The novel outlines a number of ideas about business organisation, particularly in manufacturing.

One of these is called “the theory of constraints” and deals with bottlenecks in factory assembly lines.

However, it’s relevant to all types of business.

But, before I explain how it is relevant to you, I’m going to explain it in terms of (more…)

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