It’s always interesting to see which keywords have the highest average cost per click in Adwords. There are lots of lists for the USA, but Hallam Internet compiled data for the UK:

Most expensive keywords in the UK

And the 4 biggest categories on their list?

  1. Gambling
  2. Legal Services
  3. Insurance
  4. Debt

With “online live roulette” being the most expensive keyword, does this mean someone with a gambling problem is worth more than someone with a debt problem?


Categories: PPC