RKG have published their 2nd quarter 2013 PPC marketing trends report.
Two things stand out to me:
(1) Adwords cost per click is up 10% year-on-year.
(2) 33% of Adwords clicks now come from Product Listing Ads. (If you sell products, you’ve got to take advantage of these).
You can read a full breakdown of the trends here:
Steve
Let me tell you a story… A prospect contacted me recently. He was using a PPC agency, but his ads weren’t profitable. At one point during our conversation, he said to me, “The agency has Read more…
When I was first introduced to AdWords in the summer of 2006, I was hooked instantly. That’s because I knew about direct marketing and realised that AdWords was nothing more than a delivery mechanism for Read more…
Let me let you into a secret: You could have the hottest hotshot pay per click manager in the world… and still not be able to compete in your market at PPC. By “compete”, I Read more…
