Adwords Management
As your pay per click manager, I will either create a new pay per click campaign for you or take over the running of your existing campaign.
Then, after the campaign is running well, I will continue to monitor and improve the performance of your ads, keywords, bid levels etc. And, if you wish, I’ll also help you with the conversion of the traffic once it reaches your site.
To manage a campaign properly, it usually takes around 7 hours a month (more in month one, when there’s more work to do). So, my fees are £267 in the first month and £217 a month thereafter. (NB: no VAT is charged, the price you see is the price you pay)
PPC Management +
For businesses with larger budgets (£5,000 per month or more), increasing response by a few percent can mean a few thousand pounds extra profit each year.
For this reason, these campaigns can benefit from a greater level of management. In particular…
- rolling out successful campaigns to Yahoo and MSN
- spying on competitors to see their keywords, ads and offers
- tracking clicks to conversion at a keyword level
- monitoring trends in your PPC and conversion stats
…and much more.
Because these larger campaigns tend to benefit from different types of management, there’s no standard number of hours and no standard price. If you contact me, we can discuss your campaign and the different ways I can help you.
What To Do Now
If these services interest you, you can either email me at steve@bothsidesoftheclick.co.uk or give me a call during office hours on 0131 337 1504.
I’ll be happy to take a look at your website – and your current PPC campaign if you have one – to see if I can help you.
Best wishes,
Steve Gibson
