My latest email subject line split test (for my September 2013 newsletter) Version #1: Free Adwords Cheat Sheet Version #2: I’m writing a book The winner? The latter got 14.4% more opens, but fewer overall clickthroughs to my site. The Read more…
Google is testing different layouts for its shopping results. You can read about the test here: https://plus.google.com/+SEOmoz/posts/TZUSR89ePhE but the gist is this: the test has a single advertiser listed first as “Best Buy”. And that advertiser’s listing has a “shop Read more…
As I expected, Google are testing putting Product Listings above the ads at the top left: Steve Gibson
I’ve read a book written by Donald Trump. There, I’ve said it. And I don’t even feel ashamed. What’s more, I read it 3 times. (Over a long period, not one time after another – heaven forbid!) The book was Read more…
This post is based on the belief that, over the last 2 years, UK Business Forums (UKBF) has declined greatly as a forum. Fewer interesting threads. Fewer insightful replies. If you disagree with this, then what I’m about to write Read more…
Ever had a call or email from an Adwords rep offering to help you improve your account? If so, you need to read this: http://martinmacdonald.net/should-you-trust-google/ This is a shocking exposé of what these reps are really up to. (Listen to Read more…
The SEO community is not happy. In an interesting, but very flawed article: http://www.searchenginejournal.com/seos-time-to-revolt-against-google/66425/ Dan Cristo is bemoaning the fact the “organic” listings are now being pushed below the fold. According to Cristo, “Any SEO who sees this should be Read more…
I was surprised when I saw the results of Adwords’ recent change to Quality Score reporting. In particular, I had a client who saw a lot of 3/10 quality scores (they’re very relevant, but they generate good profits) drop to Read more…
This story is going to be all too familiar to people in the supplements business… it goes like this… A couple of years ago, I had a client selling a range of bodybuilding supplements. Protein powder, creatine powder, l carnitine Read more…
I saw this headline on the September 2013 UK edition of ‘Marie Claire’. Isn’t it great? Unfortunately, I don’t have the answer. But, instead, I’m going to break down this headline to show why it’s so good. #1: “Work” – Read more…
