Ever had a call or email from an Adwords rep offering to help you improve your account?
If so, you need to read this:
http://martinmacdonald.net/should-you-trust-google/
This is a shocking exposé of what these reps are really up to. (Listen to the audio of one of them talking.)
As I’ve been saying for years, when it comes to Adwords optimisation, your best interests are not Google’s best interests.
Steve
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