Ranking Organically? Should you also use PPC?

If you have high organic rankings, should you run ppc ads for the same keywords? Google (should you choose to believe them) have the answer: http://adwords.blogspot.co.uk/2013/07/new-research-shows-that-88-of-ad-clicks.html They did a study and “learned that 88% of site visitors driven by mobile search ads would not otherwise click on the business’s organic Read more…

PPC Trends 2013

RKG have published their 2nd quarter 2013 PPC marketing trends report. Two things stand out to me: (1) Adwords cost per click is up 10% year-on-year. (2) 33% of Adwords clicks now come from Product Listing Ads. (If you sell products, you’ve got to take advantage of these). You can Read more…