PPC
The dirty secret about PPC qualifications
Let me tell you a story…
A prospect contacted me recently. He was using a PPC agency, but his ads weren’t profitable.
At one point during our conversation, he said to me, “The agency has all the relevant qualifications…”
I let him into a secret. And, today, I’m going to let you into the same secret: PPC “qualifications” are worthless.
I’ll explain … (more…)