After I published my recent book (get a free copy here), some people asked whether it was really possible for businesses to double profits in just a few months. The answer is yes. Let me show you how. Let me show how these gains come from applying just 3 simple Read more…
I’ve had a lot of fun this week putting together a list of some of the best marketing articles I’ve ever read. The initial list had over 30 articles. Here are the 8 that made the final cut: #1: 1,000 True Fans – Kevin Kelly This article is aimed mainly Read more…
One of the things I’ve tested is price points.
My tests have indicated that price points of 7 and 9 tend to underperform price points of 5 and 0 – often by over 30%.
So, for example, £75 or £80 would usually be “good” prices compared to £77 and £79. (Good = more sales.)
However, there are experts in America who claim 9s are best.
The evidence they cite is a 2003 study by University of Chicago and MIT titled, “Effects of $9 Price Endings on Retail Sales: Evidence from Field Experiments”.
This experiment took four products priced $39, $49, $59, $79.
They tested what would happen if (more…)
I just watched a webinar on “Growth Hacking”. I was curious to see how it’s different to marketing. It isn’t. (Other than ghastly jargon, like you need to “optimize on-boarding”, and the exhortation to make your pages “awesome”.) Either someone has knowingly re-branded time-proven marketing methods so they can own Read more…
This post is based on the belief that, over the last 2 years, UK Business Forums (UKBF) has declined greatly as a forum. Fewer interesting threads. Fewer insightful replies. If you disagree with this, then what I’m about to write is going to come across as a mis-diagnosis of a Read more…
Marketing tends to conform to the principle that there’s “no free lunch”. The things that get results tend to cost you – either they cost money, or they require hard-won (or expensively hired) expertise. Marketing Sherpa recently conducted a survey to find out which marketing methods people use, how effective Read more…
