When it comes to PPC management, you have a number of options. Here’s a rough idea of which option is best for your budget… Monthly spend < $1,000 At this level, your choices are limited. If you hire a freelancer and they charge you 20% of spend, that’s under $200/month. Read more…
In 1984, a business guru wrote an interesting book.
It was interesting, in part, because it was in the form of a novel. It’s called “The Goal” (by Eliyahu Goldratt).
The novel outlines a number of ideas about business organisation, particularly in manufacturing.
One of these is called “the theory of constraints” and deals with bottlenecks in factory assembly lines.
However, it’s relevant to all types of business.
But, before I explain how it is relevant to you, I’m going to explain it in terms of (more…)
I’ve read a book written by Donald Trump. There, I’ve said it. And I don’t even feel ashamed. What’s more, I read it 3 times. (Over a long period, not one time after another – heaven forbid!) The book was called “Surviving at the top” – and, in my opinion, Read more…