Listen, I’m no Pollyanna. We’re entering the deepest recession any of us have ever seen – maybe even a depression. And, for some businesses, there’s no salvation. You can “pivot” until the cows come home but, even if you hit Read more…
I find this disgusting, but it takes two to tango. What am I talking about? I’m talking about the biggest conflict of interest in the PPC world right now… one that very few Google advertisers know about. Let me explain… Read more…
If you’re plugged into the marketing world, you might have heard Google’s going to start blocking 3rd party cookies. And, unsurprisingly, some people are freaking out. Here’s my favourite tweet: “That sound you hear is Google Execs crowing with delight Read more…
In the marketing world, artificial intelligence is like teenage sex… …Everyone is talking about it, few people are doing it… and those who are doing it are usually doing it badly. OK, that’s a joke. But the truth is, most Read more…
Today’s the start of Wijk aan Zee. “The what and what?” “Wijk aan zee.” (pronounced “Vike an zay.”) It’s a small seaside town in the north of Holland. And, normally, it’s home to just 2,400 people. But, for the next Read more…
I was doing some PPC consulting for a SaaS company last month. And one of the questions they had was about CPA bidding in Google Ads. They’d recently switched from CPC to CPA, but weren’t sure if that worked with Read more…
About 8 years ago, I got a call from a prospect who wanted to hire me to manage his Google Ads. He told me, “I saw that article you wrote about bid stacking, and I could tell you know your Read more…
Welcome to the latest instalment of “Why you can’t trust Google.” If I remember correctly, this is episode 7 of season 3. And, in this episode, we’ll discuss what Google’s secretly doing to your remarketing campaigns. You see, you probably Read more…
I have a confession … I don’t use Google Ads to promote my PPC management services.
Does this make me a hypocrite?
Well …
Let me tell you a story …
Years ago, I was a regular on an online business forum. That forum was teeming with self-anointed SEO “experts.”
As you can imagine, with so many SEOs touting their services, there were a lot of (more…)
A couple of days ago, I was listening to an interview with comedian Anthony Jeselnik – AKA the “Dark Prince of Comedy.”
Asked what advice he’d give young comedians, he said, “Find someone you want to be … then beat them.”
And that’s basically the same advice I’ve been giving to website owners: Find out who is (more…)
