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	<title>Both Sides Of The Click</title>
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		<title>How To Create Profitable Adwords Campaigns</title>
		<description><![CDATA[Over the last few years, I’ve managed or consulted on over 100 Adwords campaigns. Here are 15 of the things I’ve learned. Visitor Value Is The Key #1: Click prices aren’t “too expensive”, they’re merely a reflection of how much money your competitors make per website visitor.&#160; #2: If you make less money per visitor [...]]]></description>
		<link>http://www.bothsidesoftheclick.co.uk/adwords-management/how-to-create-profitable-adwords-campaigns</link>
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		<title>I Miss Darwinian Direct Marketing</title>
		<description><![CDATA[Ever seen the film &#8220;Jackie Brown&#8221;? There&#8217;s a scene where Samuel Jackson, with disappointment, asks Robert De Niro, &#8220;What happened to you, man? You used to be beautiful.&#8221; Sometimes that&#8217;s how I feel about Adwords. It used to be beautiful. Darwinian direct marketing. Business the way it should be. The rule was simple: if you [...]]]></description>
		<link>http://www.bothsidesoftheclick.co.uk/adwords-quality-score/i-miss-darwinian-direct-marketing</link>
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