http://www.bothsidesoftheclick.co.uk Tue, 29 Jun 2010 09:53:20 +0000 http://backend.userland.com/rss092 en Over the last few years, I’ve managed or consulted on over 100 Adwords campaigns. Here are 15 of the things I’ve learned. Visitor Value Is The Key #1: Click prices aren’t “too expensive”, they’re merely a reflection of how much money your competitors make per website visitor.  #2: If you make less money ... http://www.bothsidesoftheclick.co.uk/adwords-management/how-to-create-profitable-adwords-campaigns Ever seen the film "Jackie Brown"? There's a scene where Samuel Jackson, with disappointment, asks Robert De Niro, "What happened to you, man? You used to be beautiful." Sometimes that's how I feel about Adwords. It used to be beautiful. Darwinian direct marketing. Business the way it should be. The rule was ... http://www.bothsidesoftheclick.co.uk/adwords-quality-score/i-miss-darwinian-direct-marketing