Ever seen the film “Jackie Brown”?

There’s a scene where Samuel Jackson, with disappointment, asks Robert De Niro, “What happened to you, man? You used to be beautiful.”

Sometimes that’s how I feel about Adwords. It used to be beautiful. Darwinian direct marketing. Business the way it should be.

The rule was simple: if you could turn ad impressions into money better than anyone else, you could rule the market.

But, not now.

Now you have to care about non-buyers. Will they bounce away from your site? Will Google reviewers – who don’t have a clue about your market – like your site?

A load of nonsense.



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Motorcycle Fairing · December 24, 2010 at 6:42 am

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Janie Alcorta · January 2, 2011 at 11:21 pm

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Ana Mcconomy · January 3, 2011 at 3:47 am

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