I Miss Darwinian Direct Marketing

Ever seen the film “Jackie Brown”?

There’s a scene where Samuel Jackson, with disappointment, asks Robert De Niro, “What happened to you, man? You used to be beautiful.”

Sometimes that’s how I feel about Adwords. It used to be beautiful. Darwinian direct marketing. Business the way it should be.

The rule was simple: if you could turn ad impressions into money better than anyone else, you could rule the market.

But, not now.

Now you have to care about non-buyers. Will they bounce away from your site? Will Google reviewers – who don’t have a clue about your market – like your site?

A load of nonsense.

Steve

This entry was written by admin and posted on April 21, 2010 at 4:40 pm and filed under Adwords Quality Score. Bookmark the permalink. Follow any comments here with the RSS feed for this post.

4 Responses to “I Miss Darwinian Direct Marketing”

  1. anekdoty Says:
    July 29th, 2010 at 2:25 pm

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  2. Motorcycle Fairing Says:
    December 24th, 2010 at 6:42 am

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  3. Janie Alcorta Says:
    January 2nd, 2011 at 11:21 pm

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  4. Ana Mcconomy Says:
    January 3rd, 2011 at 3:47 am

    Hey, i think you visited my website so i came to “return the favour”.I am trying to find things to improve my website!I suppose its ok to use some of your ideas!!

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