There’s a big controversy right now about Cambridge Analytica and how they influenced the US presidential election and the Brexit referendum. Some even claiming they “hijacked” or “stole” the result.
Me? I’m not buying it.
While it looks like they broke Facebook’s data rules,
(A) Many of the things they’ve been accused of didn’t happen. They couldn’t have happened. They’re literally not possible within Facebook.
(B) And everything else they’ve been accused of, you could do without breaking Facebook’s rules. All you need is a big enough budget, big enough data set, and smart enough marketers.
(C) I’m not sure (more…)