I’ve been doing PPC management for 11 years (since 2006) without ever claiming “SEO is dead.” So what’s changed?
Last month, I was at Turing Fest and listened to Rand Fishkin and Wil Reynolds talking about voice search.
Rand told the audience,
“Voice search that shows text results – great! That’s just more things to SEO and PPC for.
Voice answers? That scares the crap out of me. It should scare the crap out of everybody in here.”
Why should it “scare the crap” out of us?
It comes down to one thing … (more…)