Marketing
Organic v Paid – why everyone’s asking the wrong question
Perhaps the dumbest question in internet marketing is, “Does anyone click on the Google ads?”
Now, if I were sarcastic, I might answer, “No, that’s why Google doesn’t make any money…”
Seriously, folks, it’s not hard to answer this question. After all, Google’s a publicly traded company, which means they report their profits.
For example, in 2015, Google’s revenue was roughly $75bn. Of that, $52bn came from ads on Google’s own websites.
So, let me ask you, (more…)