copywriting
Great Headline, Shame About The Proof
Money Week recently put out a package with the headline, “The next time these two lines cross – Britain goes bust” and, under the headline, there was a chart. You can see it here: http://pro.moneyweek.com/myk-eob-tpr-cut/EMYKP754/ I have some comments to make: #1: I think the combination of headline and chart is Read more…