I’ve read a book written by Donald Trump. There, I’ve said it. And I don’t even feel ashamed. What’s more, I read it 3 times. (Over a long period, not one time after another – heaven forbid!) The book was called “Surviving at the top” – and, in my opinion, Read more…
This post is based on the belief that, over the last 2 years, UK Business Forums (UKBF) has declined greatly as a forum. Fewer interesting threads. Fewer insightful replies. If you disagree with this, then what I’m about to write is going to come across as a mis-diagnosis of a Read more…
Ever had a call or email from an Adwords rep offering to help you improve your account? If so, you need to read this: http://martinmacdonald.net/should-you-trust-google/ This is a shocking exposé of what these reps are really up to. (Listen to the audio of one of them talking.) As I’ve been Read more…
The SEO community is not happy. In an interesting, but very flawed article: http://www.searchenginejournal.com/seos-time-to-revolt-against-google/66425/ Dan Cristo is bemoaning the fact the “organic” listings are now being pushed below the fold. According to Cristo, “Any SEO who sees this should be outraged!” and he proposes the SEO world revolts against the Read more…
I was surprised when I saw the results of Adwords’ recent change to Quality Score reporting. In particular, I had a client who saw a lot of 3/10 quality scores (they’re very relevant, but they generate good profits) drop to 1/10… but with no drop off in traffic. What was Read more…
This story is going to be all too familiar to people in the supplements business… it goes like this… A couple of years ago, I had a client selling a range of bodybuilding supplements. Protein powder, creatine powder, l carnitine and so on. Nothing illegal. Everything was going fine with Read more…
I saw this headline on the September 2013 UK edition of ‘Marie Claire’. Isn’t it great? Unfortunately, I don’t have the answer. But, instead, I’m going to break down this headline to show why it’s so good. #1: “Work” – if you look at the headlines on the covers of Read more…
